Camera Work and Editing
Camerawork
Camera work is used in music videos to emphasis messages in the song or suggest qualities in a performer.
Editing
Though the most common form of editing associated with the music promo is fast cut montage, which makes many of the images impossible to grasp on first viewing (thus ensuring multiple viewing), there are videos which use slow pace and gentler transitions to establish mood.
This is particularly apparent for the work of many female solo artists with a broad audience appeal, such as Adele.
How many shots on average do you think there are in a music video?
It depends on the style and genre. Between 1 - hundreds!
How long do you think the average shot length is for a music video?
0.3 - 5 seconds... 5 seconds is quite a long shot length!
What could affect the length of a shot in a music video? *AUDIENCE VIEWING* give an example
If there is a montage of extremely fast paced shots, then the audience will rewatch to try and make sense of it. This will result in more views, more social interaction and potentially result in more sales for the song. Uses and Gratifications
Artist/song Direct Address Singing/Artist Movement Camera movement Editing
Taylor swift She is looking She is very animated, and The camera is hand-
straight into always moving and jump- held the whole time
We are never the camera so ing around and does a lot of pans
getting back it makes the as taylor is moving
together audience feel from one background
like they are to the other.
are there and
being told a
story and we
see how she
feels with her
expressions
Good job Darcie, this is a clear blogpost.
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