Radio 1's target audience

Mia Aids-ziv  is a 21 year old female who lives in central london amongst all the British pop culture.
She loves to keep up with all the cool trends, fashion and music. Whilst getting ready for her day she enjoys to listen to BBC 1's radio, especially the live lounge. She enjoys going to concerts and clubbing.

šKayleigh a 25-year-old female who lives in the mainstream of British popular culture, loves eating, drinking and holidays aboard. She is permanently based in the local area, and enjoys what her town has to offer in terms of socialising. She doesn’t like to discuss politics or serious issues with her friends and family, she’s more interested in pop culture and celebrities.

šShe loves to spend money – mainly on clothes, music, magazines, DVDs and other products she’s seen advertised. Kayleigh is a family driven individual, maybe with young children. She has a passion for TV. 

šIt is important that Heart FM is not a female brand. Nothing should alienate male audiences.