Radio Stations

Wise Buddah & Radio 2 vs Radio 4 

Who is the target audience? why?

Hit FM spain - younger people - its really upbeat and current which is the type of music young adults/teenagers enjoy.

Smooth Radio - adults/ older people - the music is slow and more enjoyable for older people 

What stands out about the jingle?

Hit FM spain - fast beat

Smooth Radio - slow pace

BBC 1 VS BBC 4

What are the similarities?

- Both have time for the news

- Both have regular changed in presenters and topics

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What are the differences?

one starts 30 mins later than the other 

radio 4 has quite short shows while radio one has quite long shows

radio one ends much later than radio 4

Target Audience?

radio 1 - 15- 29 yr olds

radio 4 - 45+ yr olds 

Who is the presenter?

There are different presenters for different times of the day and to the weekends