Mojo Set Texts
-MOJO is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation.
-Mojo is a good example of diversification
-It is a product with clear audience address - engaging the passion of music fans who consider themselves sophisticated. this is reflected in a consistent media language house style.
Target Audience
mojo targets a niche, predominantly male audience
demographic - 83.5% male
age - 61.5% 39-55
social grade - 72% ABC1 (high income)
The sex pistols were an English punk rock band formed in London in 1975. The Sex Pistols were an English punk rock band that formed in London in 1975. They were responsible for initiating the punk movement in the United Kingdom and inspiring many later punk and alternative rock musicians.
The target audience notes here are really important. You need to know these, as the target audience heavily influences the front covers.
ReplyDeleteMiss C.