Magazine audiences, Uses and Gratifications Theory

Target Audiences

• Weekly magazines tend to have an audience that is more working class, where as the quality mostly magazines tend to target a more middle class audience. 
• The readership for the weekly magazines are Take a Break, Whats on TV and OK!. The readership for the quality monthly magazines are the monthlies Vogue, Cosmopolitan and Good Housekeeping. 

Mojo readers


Mojo had a fairly small circulation of about 68,000 copies and a readership of 138,000.

Class:
Mojo gains a similar share of middle-class and working-class readers.

Gender:
Mojo is four times more likely to be read by men than women.

Age:
The readership is adult.
Nearly two thirds of the readers are over 35.

Revision: Apply any 3 parts of the Uses & Gratifications theory to your full edition set text - Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50.

In reference to the Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50 it features a 'legendary' musician who people may use as a role model which creates a personal identity for the reader.

Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50 magazine offers a range of entertainment pleasures, like comedy, gossip and a cd which can offer an escape into a utopian world of the stars.

Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50 forms the basis of real-life conversation, Mojo aims to offer original content that sparks debate.