Magazine Revenue

Revenue

Magazines receive revenue from

- circulation (cover price - £5.25 for MOJO in 2017  £5.50  in 2018)

- advertising (in MOJO, mostly live or recorded music, with some fashion advertising

- mass advertising - e.g. Spec savers - and some cross - promotion for other Bauer brands, (such as Empire) sponsored content and product placement, for example, 'MOJO listens to all its music on Roksan equipment' 

How do they use different funding models to generate income

The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online. Their response has been to diversify as much as possible - events are a good example of this - and to move magazines online.

- Sponsored content and product placement; for example, 'MOJO listens to all its music on Roksan equipment'.

- Events, e.g. Vogue runs fashion events, GQ runs comedy events. 

Product placement- when a product is advertised to the audience by being placed in a media product in exchange for money.

Funding

Bauer Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of globalisation. 

Globalisation- The process whereby institutions increasingly operate on a worldwide scale.

1. Who owns MOJO? How is MOJO funded?

     Mojo is owned by Bauer Media, a conglomerate that owns over 600 magazines. It is funded by advertisements throughout the magazine , cover price of £5.25 and mass advertisement e.g. recording all music on roksan equipment. 


2. What is the effect of major commercial publishing companies on the magazine industry e.g. bauer?

Commercial funding companies save failing magazines with funds to help them, both parties benefit as Bauer and mojo both profit from this. However, Bauer inputs rules and regulations to the magazine to make them up to their standards which may disrupt the usual operations of independent mojo magazine.



Investigate how magazines are funded commercially and may use different funding models to generate income. 

Magazines may rely on events, mass advertising and commercial funding, where big media conglomerates fund then enabling them to produce magazines.



What are the advertisements?

 All advertisements mentioned in Mojo's magazines are related to the genre of the magazine 'classic rock', for example an advertisement page on HMV 'recommended', the page consists of recommended DVD's which are all appropriate for the target audience. In addition to this the back page advertises 'planet rock' which is also owned by Bauer Media, through cross promoting another magazine of theirs, the media conglomerate doesn't loose out to other competitive magazines. 

 Is there any product placement?

     There is minimal product placement but the stuff that is there is relevant to the genre and target audience. One example is the brand of drums in onw of the photographs which fit in with the music magazine genre of rock.



Is the media product selling itself to its audience?

     Yes the media product includes things relevant for its target audience, advertisements that include recommended songs that are targeted at older age groups and products such as furniture advertised for them.


Whats online?

     Mojo magazines website is split into categories, magazines, key articles, competitions, tickets and a page allowing you to subscribe. By having all these options the audience is able to access what they want to see. Through having competitions Mojo creates a loyalty with its audience and makes the Mojo 'experience' interactive.


How does it engage with different people?

     By having an online platform it enables the secondary audience to read their magazine. Mojo has loads of articles about all different features which means its suitable for different people who are all interested in different things.


Who does this target?

     The online platform of Mojo targets the younger audience as they are in a more technically advanced era. However it is also aimed at the its target audience because its a more convenient way to read Mojo instead of going out and buying it. 


Whats the advantage of having this platform?

     By having the online platform of Mojo it allows easier access to the magazine and offers more availability to the readership.